1. upper materials
This was exciting to explore so many existing models and material executions. Everything from embroideries, shuttle loom variations, 3D prints, sublimations, and screen prints. Truly a blast.
2. Progressive pride flag
Designed by Daniel Quasar in 2018 to emphasize the inclusion of the marginalized communities within the LGBTQIA+. I was inspired to continue that story with Nao and highlight the colors of the flag within the footwear. Making it more original than your typical pride collection.
Reebok
2021
Collaborations
Nao Serati x Reebok Pride Collection
Reebok x Nao Serati Pride collection
The Reebok × Nao Serati Pride collaboration celebrated individuality, self-expression, and LGBTQIA+ inclusion through a vibrant collection inspired by South African Pride Month. The partnership reimagined classic Reebok footwear and apparel with colorful details influenced by the Progress Pride flag, while embracing gender-inclusive design and honoring diverse identities. The collection blended Reebok's heritage with Nao Serati's bold creative vision, resulting in styles that promoted authenticity, community, and pride.
Credits
Ftwr Design:
Brenna Donnelly
Design:
Nao Serati Mofammere
Material Development:
Jennifer Coppola